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Globalizing Ideal Beauty Women Advertising and the Power of Marketing

by [Sutton, D.]

$114.84

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Description

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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Product Details

  • Palgrave Macmillan Brand
  • Oct 13, 2009 Pub Date:
  • 9780230611740 ISBN-13:
  • 0230611745 ISBN-10:
  • 222.0 pages Hardcover
  • English Language
  • 8.5 in * 0.5 in * 5.5 in Dimensions:
  • 1 lb Weight: