Applied Photographic Optics

Publishing Rationale - Digital Camera use is clearly on the rise -sales of cameras have topped $1 Billion, and the digital category now makes up about 36% of the entire camera market, with 1.8 million units sold in 1999 (a 63% increase in 1999), according to market researcher NPD Intelect. - Digital Camera prices are dropping. There are lots of digital cameras on the market in a wide price range, but the introduction of sub-$300 cameras, and the increased sales coming from non-cameras specific retailers (Kmart, and chain drugstores, in addition to Circuit City and Fry's Electronics) means there's a huge spike in digital camera owners who have cameras but may not know what to do with them - or with the digital images they capture. - Osborne's How to Do Everything series is a strong seller, and the addition of new titles is sure to expand the success - especially for this hot topic

White, Ron

London, Barbara

Tarrant, Jon

White, Jim

Barnett, Shawn