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TV Commercials How to Make Them or How Big is the Boat
by [Cury, Ivan]
$77.14
Description
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
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Product Details
- Routledge Brand
- Oct 19, 2004 Pub Date:
- 9780240805924 ISBN-13:
- 0240805925 ISBN-10:
- 246.0 pages Paperback
- English Language
- 0.54 in * 6.77 in * 9.99 in Dimensions:
- 1 lb Weight:
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