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Pitching the Presidency: How Presidents Depict the Office

Pitching the Presidency: How Presidents Depict the Office

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This unique study focuses upon a specific component of American presidential rhetoric--how presidents depict the office--and relates that rhetorical tactic to broader questions of politics, public opinion, political symbolism, and presidential power. The work analyzes this specific rhetorical component longitudinally, examining a president's depiction of the office during the presidential campaign, throughout his term in office, and after leaving office. By presenting and analyzing generous examples of presidential rhetoric--from Lyndon Johnson through Bill Clinton--Zernicke offers a revealing look at the symbolic power of the presidency and the use of that power in political terms.

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Pub dateOct 30, 1994
ISBN-100275946789
ISBN-139780275946784
LanguageEnglish
Last updated 2026-04-07 04:55
$92.70
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