Even in the current autocratic system, however, Russia's multiethnic nature and fractured political history mean that not all political symbols work the same way everywhere; not every story finds the same audience in the same way. The message may emanate from Moscow, but regional actors-including local governments, civic organizations, and cultural institutions-have some agency in how they spread the message: some regionalization of identity work is permitted to ensure that Russian national symbols and narratives resonate with people, and to avoid protest. This book investigates how nation building works on the ground through close studies of three of Russia's ethnic republics: Karelia, Tatarstan, and Buryatia. Understanding how the project of legitimating nationalism, in support of a unified country and specifically Putin's regime, works in practice offers crucial context in understanding the shape and story of contemporary Russia.