Welcome to the mind--to the world--of Fake Steve Jobs. Fake Steve the counterintuitive management guru: "Obviously we can't literally put our employees' lives at risk. But we have to make them feel that way." Fake Steve the celebrity hobnobber: "I like Bono. He's the only person I know who's more self-absorbed than I am."

Options is the book that had the critics howling--with laughter:

"A voice for our own digital age....Mac-slappingly funny."--Newsweek.com
"Hilarious."--New York Times
"There's a laugh-out-loud moment on nearly each one of the book's pages."--Wall Street Journal
"Wickedly funny."--San Francisco Chronicle