Skip to content
Home/ 101 Theory Drive: The Discovery of Memory
101 Theory Drive: The Discovery of Memory

101 Theory Drive: The Discovery of Memory

by McDermott, Terry
No customer reviews yet ISBN 9780307388339

A riveting narrative account of a brilliant, rebel scientist and his notorious lab as they unlock the mystery of memory.

For decades Gary Lynch sought to uncover what physically happens in the brain when we form a memory. Luckily award-winning journalist Terry McDermott was with Lynch in his lab as his staff worked tirelessly to achieve this groundbreaking scientific discovery. Here with the verve of a novelist, McDermott introduces the cutting-edge science and wild cast of characters that enabled Lynch to reveal the inner workings of the memory machine. He then explains some practical applications of these discoveries: drugs that could possibly cure a wide range of neurological conditions, including ADHD. He also shows where Lynch's sights are now set: on discovering the larger architectural of memory formation.

About the author

Product details

Pub dateJun 14, 2011
ISBN-100307388336
ISBN-139780307388339
LanguageEnglish
Last updated 2026-04-24 04:39
$11.36 $15.95 28% off
You save $4.59 · list price $15.95
In stock soon — order now to reserve your copy
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Neuropsychology
See all
Phobias: Fighting the Fear
Saul, Helen
$9.17
Coaching with Nlp: How to Be a Master Coach
O'Connor, Joseph
$17.60
Introduction to Nlp: Psychological Skills for Understanding and Influencing People
<p>Some people appear more gifted than others. NLP (neuro-linguistic programming), one of the fastest growing developments in applied psychology, describes in simple terms what these people do differently and enables you to learn these patterns of excellence.</p><p><i>An Introduction to NLP</i> teaches you practical skills to achieve excellent communication and great results in all areas of your life.</p><p>Includes</p>how to create rapport with others&#x3b;influencing skills&#x3b;understanding and using body language&#x3b;how to think about and achieve the results you want&#x3b;the art of asking key questions&#x3b;effective meetings, negotiations, and selling&#x3b; andaccelerated learning strategies.<p>Specifically designed for audio, this CD also includes exercises that encourage listener participation.</p>
$14.91
Introduction to Nlp Lib/E: Psychological Skills for Understanding and Influencing People
<p>Some people appear more gifted than others. NLP (neuro-linguistic programming), one of the fastest growing developments in applied psychology, describes in simple terms what these people do differently and enables you to learn these patterns of excellence.</p><p><i>An Introduction to NLP</i> teaches you practical skills to achieve excellent communication and great results in all areas of your life.</p><p>Includes</p>how to create rapport with others&#x3b;influencing skills&#x3b;understanding and using body language&#x3b;how to think about and achieve the results you want&#x3b;the art of asking key questions&#x3b;effective meetings, negotiations, and selling&#x3b; andaccelerated learning strategies.<p>Specifically designed for audio, this CD also includes exercises that encourage listener participation.</p>
$25.71
Introduction to Nlp: Psychological Skills for Understanding and Influencing People
<p>Some people appear more gifted than others. NLP (neuro-linguistic programming), one of the fastest growing developments in applied psychology, describes in simple terms what these people do differently and enables you to learn these patterns of excellence.</p><p><i>An Introduction to NLP</i> teaches you practical skills to achieve excellent communication and great results in all areas of your life.</p><p>Includes</p>how to create rapport with others&#x3b;influencing skills&#x3b;understanding and using body language&#x3b;how to think about and achieve the results you want&#x3b;the art of asking key questions&#x3b;effective meetings, negotiations, and selling&#x3b; andaccelerated learning strategies.<p>Specifically designed for audio, this CD also includes exercises that encourage listener participation.</p>
$29.49
Wet Mind
Kosslyn, Stephen M
$26.13