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Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

by Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

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Description

The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.

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Product Details

  • Jan 22, 1981 Pub Date:
  • 0313224382 ISBN-10:
  • 9780313224386 ISBN-13:
  • English Language