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Essentials of Marketing Research

by Essentials of Marketing Research

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Description

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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Product Details

  • Aug 22, 2018 Pub Date:
  • 9780357033937 ISBN-13:
  • 0357033930 ISBN-10:
  • English Language