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Brand Beauty Unleashed: The Value of Aesthetics in Marketing

Brand Beauty Unleashed: The Value of Aesthetics in Marketing

by Álvarez del Blanco, Roberto M
No customer reviews yet ISBN 9780367112417

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.

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Pub dateMar 30, 2020
ISBN-100367112418
ISBN-139780367112417
LanguageEnglish
Last updated 2026-01-08 17:58
$63.70
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