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Marketing Scientific and Technical Information

Marketing Scientific and Technical Information

No customer reviews yet ISBN 9780367170790 Taylor and Francis

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

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BrandTaylor and Francis
Pub dateDec 9, 2020
ISBN-100367170795
ISBN-139780367170790
Pages234
Dimensions8.9 × 5.7 × 0.8 in
Weight1 lb
Last updated 2021-02-21 01:54
$65.78
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