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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach
Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach
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ISBN 9780367196295
Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.
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Pub dateOct 17, 2019
ISBN-100367196298
ISBN-139780367196295
LanguageEnglish
Last updated 2026-03-19 05:30
$243.54
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