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Value in Marketing: Retrospective and Perspective Stance

Value in Marketing: Retrospective and Perspective Stance

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Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

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Pub dateNov 27, 2019
ISBN-100367209489
ISBN-139780367209483
LanguageEnglish
Last updated 2026-03-19 05:30
$243.54
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