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Managing Cultural Joint Ventures: An Identity-Image View

Managing Cultural Joint Ventures: An Identity-Image View

by Johansson, Tanja
No customer reviews yet ISBN 9780367222260 Routledge

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

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Product details

BrandRoutledge
Pub dateSep 5, 2022
ISBN-100367222264
ISBN-139780367222260
LanguageEnglish
Dimensions8.5 × 0.51 × 5.5 in
Weight1 lb
Last updated 2026-04-25 11:17
$93.85
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