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Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Islam, Marketing and Consumption: Critical Perspectives on the Intersections

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Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

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Pub dateMar 28, 2019
ISBN-100367279215
ISBN-139780367279219
LanguageEnglish
Last updated 2026-04-24 02:54
$68.90
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