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Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement

Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement

by Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement
No customer reviews yet ISBN 9780367359010 Taylor & Francis Ltd (Sales)

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.

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BrandTaylor & Francis Ltd (Sales)
Pub dateSep 5, 2019
ISBN-100367359014
ISBN-139780367359010
Pages266
LanguageEnglish
Dimensions9.2 × 6.2 × 0.7 in
Weight1 lb
Last updated 2026-03-13 16:35
$72.02
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