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Aging Consumer: Perspectives from Psychology and Marketing

Aging Consumer: Perspectives from Psychology and Marketing

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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

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Pub dateOct 2, 2020
ISBN-100367360934
ISBN-139780367360931
LanguageEnglish
Last updated 2026-03-19 07:14
$72.02
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