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Managing Global Strategy: Developing an Effective Strategy in International Business

Managing Global Strategy: Developing an Effective Strategy in International Business

by Johnson, William H a
No customer reviews yet ISBN 9780367462857

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

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Pub dateOct 22, 2020
ISBN-100367462850
ISBN-139780367462857
LanguageEnglish
Last updated 2025-06-30 03:50
$67.86
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