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Defining, Measuring and Managing Consumer Experiences

Defining, Measuring and Managing Consumer Experiences

by Sorrentino, Annarita
No customer reviews yet ISBN 9780367479374

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

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Pub dateOct 1, 2020
ISBN-100367479370
ISBN-139780367479374
LanguageEnglish
Last updated 2026-03-19 07:14
$243.54
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