Skip to content
Home/ Fashion Business: Theory and Practice in Strategic Fashion Management
Fashion Business: Theory and Practice in Strategic Fashion Management

Fashion Business: Theory and Practice in Strategic Fashion Management

by Golizia, Dario
No customer reviews yet ISBN 9780367490553 Taylor and Francis

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.

Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

About the author

Product details

BrandTaylor and Francis
Pub dateJul 19, 2021
ISBN-100367490552
ISBN-139780367490553
Pages240
LanguageEnglish
Dimensions9.75 × 6.75 × 0 in
Weight1 lb
Last updated 2026-08-14 03:02
$69.94
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Industries - Fashion & Textile Industry
See all
End of Fashion: How Marketing Changed the Clothing Business Forever
Agins, Teri
$14.16
Model: The Ugly Business of Beautiful Women
Gross, Michael
$14.16
Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew
Bullock, Maggie
$21.09
Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew
Bullock, Maggie
$14.16
Colour Measurement: Principles, Advances and Industrial Applications
Woodhead Publishing
$323.70
Advances in Knitting Technology
Knitted textiles and apparel represent approximately one third of the global textile market. This book provides an updated reference to Knitting technology, with specific focus on the developments in knitted fabric production and textile applications.The first set of chapters begin with a brief review of the fundamental principles of knitting, including the types and suitability of yarns for knitting as well as the properties achieved through knitted fabrics. The second part of the book examines the major advances in knitting, such as intelligent yarn delivery systems in weft knitting, knitted fabric composites and advances in circular knitting. The concluding section of the book presents a selection of case studies where advanced knitted products are used. Topics range from knitted structures for moisture management to weft knitted structures for sound absorption.With its distinguished editor and array of international contributors, Advances in knitting technology is an important text for designers, engineers and technicians involved in the manufacture and use of knitted textiles and garments. It will also be relevant for academics and students.
$283.28