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Nation Branding in Europe

Nation Branding in Europe

No customer reviews yet ISBN 9780367540135 Routledge

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

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BrandRoutledge
Pub dateAug 2, 2021
ISBN-100367540134
ISBN-139780367540135
LanguageEnglish
Dimensions8.75 × 0.5 × 5.5 in
Weight1 lb
Last updated 2025-12-29 03:17
$93.85
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