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Defining, Measuring and Managing Consumer Experiences

Defining, Measuring and Managing Consumer Experiences

by Sorrentino, Annarita
No customer reviews yet ISBN 9780367559083

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

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Pub dateApr 29, 2022
ISBN-100367559080
ISBN-139780367559083
LanguageEnglish
Last updated 2025-11-26 05:53
$65.78
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