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Innovation in Advertising and Branding Communication
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Innovation in Advertising and Branding Communication

No customer reviews yet ISBN 9780367561987
Published
Aug 2022
Language
English
$67.86
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Free delivery over $35 · 15-day returns

Condition

Brand New

An unread, unused copy: no writing or highlighting, and no missing or damaged pages. Every book we sell is brand new, including our lowest-priced titles.

About this book

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

Specifications

PublishedAug 1, 2022
ISBN-100367561980
ISBN-139780367561987
LanguageEnglish

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