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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

by Sanak-Kosmowska, Katarzyna
No customer reviews yet ISBN 9780367646523

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

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Pub dateNov 25, 2021
ISBN-100367646528
ISBN-139780367646523
LanguageEnglish
Last updated 2026-08-13 02:02
$243.54
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