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Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

by Thurlow, Amy
No customer reviews yet ISBN 9780367665036

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.



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Pub dateSep 30, 2020
ISBN-100367665034
ISBN-139780367665036
LanguageEnglish
Last updated 2026-03-13 14:25
$74.10
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