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Information Asymmetry in Online Advertising
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Published
May 31, 2023
ISBN-13
9780367680824

Information Asymmetry in Online Advertising

by Wiktor, Jan W
No customer reviews yet ISBN 9780367680824

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

Product details

Pub dateMay 31, 2023
ISBN-100367680823
ISBN-139780367680824
LanguageEnglish
Last updated 2026-09-23 07:30
$65.78
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