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Dynamics of Influencer Marketing: A Multidisciplinary Approach

Dynamics of Influencer Marketing: A Multidisciplinary Approach

by Dynamics of Influencer Marketing: A Multidisciplinary Approach
No customer reviews yet ISBN 9780367680916 Routledge

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

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Product details

BrandRoutledge
Pub dateMay 27, 2024
ISBN-100367680912
ISBN-139780367680916
LanguageEnglish
Dimensions9.21 × 0.5 × 6.14 in
Weight1 lb
Last updated 2026-04-08 09:33
$63.70
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