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Ethnic Marketing: Theory, Practice and Entrepreneurship

Ethnic Marketing: Theory, Practice and Entrepreneurship

by Pires, Guilherme
No customer reviews yet ISBN 9780367732172

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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Pub dateDec 18, 2020
ISBN-100367732173
ISBN-139780367732172
LanguageEnglish
Last updated 2026-10-07 05:20
$65.78
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