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Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate Heritage Marketing: Using the Past as a Strategic Asset

by Riviezzo, Angelo
No customer reviews yet ISBN 9780367764999 Routledge

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.

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BrandRoutledge
Pub dateMay 31, 2021
ISBN-100367764997
ISBN-139780367764999
LanguageEnglish
Dimensions9.21 × 0.28 × 6.14 in
Weight0 lb
Last updated 2026-09-08 02:49
$61.63
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