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Strategic Communication: An Introduction to Theory and Global Practice
Strategic Communication: An Introduction to Theory and Global Practice
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ISBN 9780367769260
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'.
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Pub dateAug 16, 2022
ISBN-100367769263
ISBN-139780367769260
LanguageEnglish
Last updated 2025-07-18 18:58
$208.20
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