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Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age

by Palmatier, Robert
No customer reviews yet ISBN 9780367786922

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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Pub dateMar 31, 2021
ISBN-100367786923
ISBN-139780367786922
LanguageEnglish
Last updated 2026-03-19 10:26
$68.90
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