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Public Relations and the Corporate Persona: The Rise of the Affinitive Organization

Public Relations and the Corporate Persona: The Rise of the Affinitive Organization

by Saint John, Burton, III
No customer reviews yet ISBN 9780367874650

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.




This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

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Product details

Pub dateDec 12, 2019
ISBN-100367874652
ISBN-139780367874650
LanguageEnglish
Last updated 2026-03-13 17:12
$65.78
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