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Intercultural Marketing: Theory and Practice

Intercultural Marketing: Theory and Practice

by Beveridge, Ivana
No customer reviews yet ISBN 9780367902544

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.

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Pub dateNov 18, 2020
ISBN-100367902540
ISBN-139780367902544
LanguageEnglish
Last updated 2026-03-19 08:53
$81.38
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