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Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

by Huffman, Cynthia
No customer reviews yet ISBN 9780415220958

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

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Pub dateNov 16, 2000
ISBN-100415220955
ISBN-139780415220958
LanguageEnglish
Last updated 2026-08-30 23:43
$291.36
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