Skip to content
Home/ Marketing Communication: A Critical Introduction
Marketing Communication: A Critical Introduction

Marketing Communication: A Critical Introduction

by Varey, Richard
No customer reviews yet ISBN 9780415230407

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

About the author

Product details

Pub dateNov 22, 2001
ISBN-100415230403
ISBN-139780415230407
LanguageEnglish
Last updated 2026-03-18 04:03
$95.93
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Marketing - General
See all
Brands and Their Companies: 2 Volume Set in 6 Parts
Available
$2,987.57
Brands & Their Companies
Available
$3,341.52
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Aaker, David A
$30.62
Building Strong Brands
Aaker, David A
$24.56
Marketing Imagination: New, Expanded Edition
Levitt, Theodore
$18.74
Marketing
Assael, Henry
$46.33