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Imagining Marketing: Art, Aesthetics and the Avant-Garde
Imagining Marketing: Art, Aesthetics and the Avant-Garde
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ISBN 9780415234863
- Published
- Feb 2001
- Language
- English
$260.17
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About this book
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.
Specifications
PublishedFeb 1, 2001
ISBN-100415234867
ISBN-139780415234863
LanguageEnglish
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