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Role of Resources in Global Competition

Role of Resources in Global Competition

No customer reviews yet ISBN 9780415237116 Routledge

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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BrandRoutledge
Pub dateAug 23, 2001
ISBN-100415237114
ISBN-139780415237116
LanguageEnglish
Dimensions9.21 × 0.56 × 6.14 in
Weight1 lb
Last updated 2026-09-11 07:03
$146.86
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