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Primer for Integrated Marketing Communications

Primer for Integrated Marketing Communications

by Kitchen, Philip
No customer reviews yet ISBN 9780415314206

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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Pub dateJul 8, 2004
ISBN-100415314208
ISBN-139780415314206
LanguageEnglish
Last updated 2026-09-16 18:32
$364.13
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