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Advertising and New Media

Advertising and New Media

by Spurgeon, Christina
No customer reviews yet ISBN 9780415430357

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe.

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Pub dateNov 1, 2007
ISBN-100415430356
ISBN-139780415430357
LanguageEnglish
Last updated 2026-05-01 05:24
$61.63
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