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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

by Hackley, Chris
No customer reviews yet ISBN 9780415439695

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

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Pub dateMar 26, 2007
ISBN-100415439698
ISBN-139780415439695
LanguageEnglish
Last updated 2026-03-15 05:55
$72.02
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