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Interpreting Consumer Choice: The Behavioural Perspective Model
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Interpreting Consumer Choice: The Behavioural Perspective Model

by Gordon Foxall
No customer reviews yet ISBN 9780415477604
Published
Aug 2009
Language
English
$243.54
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Brand New

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About this book

This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Specifications

PublishedAug 19, 2009
ISBN-100415477603
ISBN-139780415477604
LanguageEnglish

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