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Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Develo
by Chaston, Ian
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Description
The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China's globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.
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Product Details
- Feb 27, 2012 Pub Date:
- 0415522749 ISBN-10:
- 9780415522748 ISBN-13:
- English Language
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