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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition (Revis
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition (Revis
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ISBN 9780415626958
- Published
- Jun 2013
- Language
- English
$243.54
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Brand New
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About this book
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
Specifications
PublishedJun 25, 2013
ISBN-100415626951
ISBN-139780415626958
LanguageEnglish
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