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Business-to-Business: A Global Network Perspective

Business-to-Business: A Global Network Perspective

by Glowik, Mario
No customer reviews yet ISBN 9780415740876 Routledge

This is the first book to cover B2B from an international perspective, rather than the usual marketing perspective and introduces the topic by providing insights into how customers, suppliers, logistics, and additional stakeholders are mutually dependent.

The authors illustrate each chapter with case studies including Apple, Panasonic, Johnson & Johnson, Epson and Samsung, resulting in a book which will be vital reading for students of international management, international marketing, and strategic management.

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Product details

BrandRoutledge
Pub dateMay 29, 2014
ISBN-100415740878
ISBN-139780415740876
LanguageEnglish
Dimensions9.25 × 0.75 × 6.25 in
Weight1 lb
Last updated 2026-08-27 20:09
$243.54
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