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Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Islam, Marketing and Consumption: Critical Perspectives on the Intersections

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This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice.

This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

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Pub dateJan 18, 2016
ISBN-100415746949
ISBN-139780415746946
LanguageEnglish
Last updated 2026-10-06 08:46
$243.54
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