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Branding in Governance and Public Management
Branding in Governance and Public Management
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ISBN 9780415817912
- Published
- Nov 2012
- Language
- English
$74.10
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About this book
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
Specifications
PublishedNov 13, 2012
ISBN-100415817919
ISBN-139780415817912
LanguageEnglish
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