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Introduction to Social Media Marketing

Introduction to Social Media Marketing

by Charlesworth, Alan
No customer reviews yet ISBN 9780415856164

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

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Pub dateNov 28, 2014
ISBN-100415856167
ISBN-139780415856164
LanguageEnglish
Last updated 2026-09-08 01:52
$291.36
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