Social Media and Public Relations: Fake Friends and Powerful Publics

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. This book will be of interest to students, researchers and practitioners in Public relations, Media and Communications.