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Consumer Neuroscience: Theory and Application

Consumer Neuroscience: Theory and Application

by Jansson-Boyd, Cathrine
No customer reviews yet ISBN 9780443135811

Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.

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Pub dateOct 24, 2023
ISBN-100443135819
ISBN-139780443135811
LanguageEnglish
Last updated 2026-03-16 14:57
$147.57 $150.00 1% off
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