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For God Country and Coca Cola The Definitive History of the Great American Soft Drink and the Co
by [Pendergrast, Mark]
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Description
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
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Product Details
- Basic Books Brand
- May 14, 2013 Pub Date:
- 9780465029174 ISBN-13:
- 0465029175 ISBN-10:
- 560.0 pages Paperback
- English Language
- 9.25 in * 1.5 in * 6.25 in Dimensions:
- 2 lb Weight:
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